Frequently asked questions

Is UI/UX design a separate service from web design?+

They overlap, but UI/UX is specifically about how people navigate, understand and act on a page — layout logic, information hierarchy and conversion paths — while web design also covers visual styling and build. Most projects need both together.

Can you redesign an existing site's UX without a full rebuild?+

Yes — a lot of UX work is auditing what's confusing or underperforming on an existing site and fixing the structure and flow, without necessarily rebuilding everything from scratch.

Do you design for mobile first?+

Yes — most Australian traffic to a small business site is mobile, so layouts are designed for a small screen first and scaled up, not the other way around.